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Marketing Communications: Contexts, Contents and Strategies (2nd Edition), by Chris Fill
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There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).
- Sales Rank: #6105330 in Books
- Published on: 1999-04
- Original language: English
- Number of items: 1
- Dimensions: 1.24" h x 7.48" w x 9.67" l,
- Binding: Paperback
- 560 pages
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