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Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.
Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.
This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.
Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.
• Learn more about current trends in Internet marketing, including inbound marketing
• Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing
• Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content
• Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis
• Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails
• Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more
• Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare
• Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics
• Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more
• Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages
Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!
Buy this book now to become an Internet marketing expert and take your web marketing to the next level!
- Sales Rank: #1480884 in Books
- Published on: 2015-09-09
- Original language: English
- Dimensions: 9.00" h x .53" w x 6.00" l,
- Binding: Paperback
- 234 pages
About the Author
Magnus Unemyr has been in the software business for 25 years, starting out as a software developer, and eventually becoming the vice president of sales and marketing for an international software company. He speaks at industry seminars in Europe, Japan, Taiwan, South Korea, and the USA. He also runs an Internet marketing blog.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Must-Have Marketing Book
By Kala T.
If you consider yourself a marketer in 2015, you need to know all of the information this book shares. This book is great. I highly recommend it for any interested in the future of marketing and/or digital marketing in general. I will continue to use this book as a resource as I educate myself on these topics.
0 of 0 people found the following review helpful.
Really good investment of your time and (minimal) money
By Victoria C Leo
The author contacted me for an honest review of a free book he gifted me with because I have an online business and have been active on Linked In and elsewhere, asking and answering questions about many of these questions. I am a big fan of good content, like Online Email Marketing by Ian Brodie, and I am also a fan of comprehensive books instead of grabbing "freebies." You are not going to have a successful business by attending every free webinar. The quality of the content is uneven at the best of times and it is nearly always (Brodie excepted) tainted by the presenter's agenda of getting you to buy in to their multi-thousand-dollar program. Trying to run a real business with bits and bobs of dubious direction is a prescription for failure. And those free e-books that are the Lead Magnet to get you to sign up and waste an hour listening to a thinly-veiled sales pitch? Uniformly useless, thrown together in a short period of time, designed for maximum enticement and minimal or no actual usable content. If that trend could die a well-deserved death, I'll be thrilled. That's why I was interested in this book - hoping for some real content.
Why do I love it?
> It's comprehensive. ALL of the subjects that I want to know about, including some different takes on subjects I know a lot about.
> it's accurate, in the areas where I know what I'm doing.
> the author knows how to teach. You learn step-by-step, with the right amount of material at a time. [You can always tell the newbie writers: it's just a brain dump - useless.]
> you learn how/why - theory - and then you get into how to do it.
If you start at the beginning and work your way through to the end, like I did, you will have an excellent blueprint for a better online presence. I have read it through once and am now working through the parts that I really need help with, slowly and carefully. To paraphrase the author, thinking about it won't make you rich; you have to take effective action.
Your first effective action will be to buy this book.
0 of 0 people found the following review helpful.
Valuable and Necessary to Own This Marketing Resource!
By Paula E. Bird
This comprehensive book about online marketing is exactly the place to start for the beginning entrepeneur who needs direction and guidance about how to handle this online marketing "stuff." This book discusses everything there is to know at this moment in time about marketing, including lead generation, conversion, digital content creation tools, automation, email marketing, SEO, and social media and other such platforms. And don't forget web metrics and analytics! This book has everything you might need to make basic decisions about what platforms to use and where to find the right information to learn how to use the suggested platforms.
I wish I had a book like this when I first began the entrepeneur journey and looked to create digital content online. I could have saved myself a great deal of time on the learning curve. As things currently stand, I'm glad that I've found the book now, because it provides me with all the other pieces to the online marketing puzzle that I had missed on my first few passes.
I applaud the author's consideration in providing two useful appendices: internet networking basics and website basics. I had to learn what most of these topics and terms meant on my own; others will treasure the resource that this book is.
For those readers who are interested, I have communicated with the author during my reading of the book, and I found him easily accessible and responsive to my questions. I signed up for his newsletter [...], and I have enjoyed the email information that I have received to date.
Bravo, Mr. Unemyr. I will refer to this work often!
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